Google analytics summit is conducted every year by Google analytics team members and thought leaders. Google analytics summit 2013 conducted on 1 October 2013 in which Paul Muret, Google VP of Engineering explained the glimpse of new year features introduced in Analytics. The theme of Google Analytics Summit 2013 based on following three terms Access, Empower and Act lets learn how Google Analytics team translate the following terms. Have look on image share below for more clear picture.
Act:- Unified Segments - segmentation that’s better, faster, smarter :
Updates include user segmentation, cohort analysis, sequence segments, segment templates and a fully refreshed user interface.
ABCs (Acquisition, Behaviors & Conversions) - revamping traffic sources to be more intuitive:
"Acquisition reports in Google Analytics to provide a window on your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns. They will replace the ‘Traffic’ Sources’ section on the left hand navigation"
Audience Reporting:
We all know the information about the visitors are most important when we talk about visitors information. Online marketing is just like walking blind in dark street but the information provided by Google Analytics, such as their age group, gender, location of visitors.
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